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Our Story

 Pearls can be found. But extraordinary luster is worth waiting for. 

If you love pearls but want something more minimal and easy to style with what you already wear, you’re in the right place.

Aurora is a California-based pearl jewelry brand. We choose high-quality pearls for their rich luster and refined color tones, and keep the designs simple so they feel special but still go with almost anything.

Aurora was founded by Vera, who spent more than a decade in the San Francisco Bay Area studying and working in art, and design. She often found jewelry was either too much for everyday wear or made to follow trends rather than last. So she started Aurora to make what she couldn’t find: simple, refined pieces that feel special enough to keep for years.

If you’re not sure which pearl or piece is right for you, just ask. We’re always happy to help.